Updated Motorcycle Oil Study

[Modern Synthetics]

Have you been asking yourself, "how do I really know what the best motorcycle oil is?"

Well check this out and decide for yourself.

Click Here "STUDY OF MOTORCYCLE OILS" (https://www.amsoil.com/lit/G-2156.pdf?zo=1471012)

JUST RELEASED -Updated June 2009
No hype, just facts.

[JRMMiii]

The only issue, and it's a big one for me, is the fact that AMSOIL did/paid for the study.

I'd much prefer a neutral 3rd party without a dog in the fight to report the results.

Edit: I will say I've never used Amsoil, so I can't attest to how it performs in the motorcycle or automobile. My truck gets whatever, but my bikes run Mobil 1 Racing 4T (Hayabusa) and the Mobil 1 VTwin (SV) fully synthetic. Which are #2 in the studies... I have no real complaints other than the clutch is sticky when I get them out from winter storage. I used to use Mobil 1 or Valvoline Full Syth automobile oil without any clutch issues (Slippage) in the old Hurricane, so I'm not even convinced I need motorcycle specific oil, but I run it anyway on the newer bikes.

[that dude]

amsoil is waay overpriced and hyped up...i will stick to my rotella t syn for 18 a jug..funny how great amsoil is, since they did the test..not buying it

[Modern Synthetics]

amsoil is waay overpriced and hyped up...i will stick to my rotella t syn for 18 a jug..funny how great amsoil is, since they did the test..not buying it

Did you even look at the study? The test was conducted by an independent laboratory, not Amsoil. Amsoil is not over priced for what you are getting. If Amsoil was just trying to hype their oil they would have just eliminated the few categories where they didn't finish first from the results. In order to convey the truth they left those results in the study for all to see. I sure haven't seen Rotella or any of the other oil companies put out a comprehensive study comparing their oil to Amsoil. Hmmmm. I Wonder Why?

[that dude]

Did you even look at the study? The test was conducted by an independent laboratory, not Amsoil. Amsoil is not over priced for what you are getting. If Amsoil was just trying to hype their oil they would have just eliminated the few categories where they didn't finish first from the results. In order to convey the truth they left those results in the study for all to see. I sure haven't seen Rotella or any of the other oil companies put out a comprehensive study comparing their oil to Amsoil. Hmmmm. I Wonder Why?

im sure amsoil paid for the study and money steers results. im not gonna continue to fight about oils, but i will say that many many people run rotella including myself with zero problems. good luck with the sales

[Ryan_c_F]

Did you even look at the study? The test was conducted by an independent laboratory, not Amsoil. Amsoil is not over priced for what you are getting. If Amsoil was just trying to hype their oil they would have just eliminated the few categories where they didn't finish first from the results. In order to convey the truth they left those results in the study for all to see. I sure haven't seen Rotella or any of the other oil companies put out a comprehensive study comparing their oil to Amsoil. Hmmmm. I Wonder Why?

Not to threadcrap on you, but it's difficult to believe claims of impartial laboratory tests ranking amsoil high, coming from a study that amsoil funded and posted by a licensed amsoil rep.

That's like hearing news from health studies involving smoking sponsored by Phillip-Morris.

[Isaac's Papa]

:popcorn:

[Modern Synthetics]

im sure amsoil paid for the study and money steers results. im not gonna continue to fight about oils, but i will say that many many people run rotella including myself with zero problems. good luck with the sales

I understand your skepticism since Amsoil did fund the study. I also agree that many other oils such as Rotella will do a fair job of lubricating parts. I guess I am partial to Amsoil because I used Amsoil products in my personal vehicles and equipment for over 8 years with outstanding results before I decided to become a dealer. If I did not believe in Amsoil products I would not sell them. The extended drain intervals that I get with Amsoil are also a bonus. Many Amsoil customers also tell me how much quieter and cooler their bikes run. That is why I believe the results in the studies are actual and not paid for.

A friend of mine in Toledo also uses Rotella in his personal motorcycles and has not had any lubrication related issues with his bikes. He changes his oil all the time, probably every thousand miles or less and he does not want to spend the additional money for Amsoil.

I understand your position and respect your opinion. Not saying other oils won't work, I just like to have the best protection available along with the convenience of extended drain intervals for the slight increase in price.

Take Care

[hue jass]

Is Amsoil the new Avon? Maybe it's a cult. Just kidding. Amsoil products are outstanding for racing. Seriously good stuff. I'm running Rotella T Synth and it's more than great for the road. Running on the track, definitely consider it.

[balaormiga]

I personally do not doubt it is a good if not superior oil. Though I understand doubts revolving around who funded the study, that in itself, would not dissuade me. Nearly every product on the market making claims against their competitors does so with data funded by or performed within their own labs. ( I was a research Chemist for 18 years and have 17 US Patents).

Generally any product that resorts to independent dealers for their sales over, say an automotive franchise etc. charges more simply due to the method of distribution.

The Amway approach, for example, adds several levels of "profit". To hold the price within reason they resort to lower levels of quality and rely on their reps to hype the products back up to the quality of their competition, which is usually priced significantly lower.


My question- How much is Amsoil?

[JRMMiii]

According to the study, it's $0.30/oz when purchased by the case, vs. $0.34/oz of Mobil 1.

This may be a dick thing to say, but it's worth the extra $0.04/oz for me not to go through all the rigmarole to get Amsoil when I can go to my local Advanced Auto or Autozone and get Mobil 1 whenever I need it. I'll save more in gas and shipping to get the, inferior to Amsoil, Mobil 1 product.

[SAMBUSA]

:popcorn:
:popcorn::popcorn:

[balaormiga]

According to the study, it's $0.30/oz when purchased by the case, vs. $0.34/oz of Mobil 1.

This may be a dick thing to say, but it's worth the extra $0.04/oz for me not to go through all the rigmarole to get Amsoil when I can go to my local Advanced Auto or Autozone and get Mobil 1 whenever I need it. I'll save more in gas and shipping to get the, inferior to Amsoil, Mobil 1 product.

Depending on the frequency of your oil changes most of the comparisons may not be realistic. Like you I tend to weigh in the conveninece factor given the frequency of my oil changes.

I intended to run some of these tests myself out of curiosity but never got the time.

[ReconRat]

one word

JASO

[Wheezle]

What Reco?

[ReconRat]

argh.... JASO is the current motorcycle oil standard, ever since automotive oils started using additives that may or may not harm motorcycle engines and clutches. Most motorcycle oils have been tested and certified per the JASO standards, and some have not. Most automotive oils are not certified as JASO oils, why would they be? Nor would many of them pass, they are automotive oils.

So basically:

1. It's oil, if what you use now works... great
2. If not, consider using a JASO certified oil

[e-flores]

I am going to have to chime in here! I love amsoil and there is no question about it. The only other type of oil I can compare it to is mobile 4t. Which I had no issues with whatsoever either. But since you guys sponsor the board I will have no issues going out of my way to get the stuff! Thanks for the support and making my engine running great!

[skulls]

i worked at battelle when they did a study on motorcycle oil and amsoil cam up the winner , been using that ever since ( little costly ) about 11 a quart

[fox_racing_guy]

If you want a independent oil analysis this is the company I use
http://www.blackstone-labs.com/motorcycle.html
I have all of my motorcycles tested at least once annually. What do I use? Mobil1 15W-50 ( car variety in the 5qt jug from WalMart) and I do have a 1979 Yamaha XS1100 with 217,000 miles currently with zero issues. Golden Spectro would be my 2nd choice and I would not run Amsoil or a Fram oil filter in my lawn mower.

[cmoosego]

I got a gallon from the pony before I left for niagara falls and used a K&n oil filter, after 1200 miles the oil is still pretty clear, before I used a full synthetic I think it was a 4T don't remember the brand, but anyway I change mine at 3 grand whether it needs it or not, and you'd think a full syn, would last well it didn't it was HIT... so I decided to try the amsoil, and I gotta say so far I'm impressed... the bike does run smoother and cooler, and I tend to ride it a bit harder then the typical cruiser guy.... just saying... don't slam amsoil til you try it....

[balaormiga]

Hmmm... i may have to try some on my next oil change.

[balaormiga]

Have you been asking yourself, "how do I really know what the best motorcycle oil is?"

Well check this out and decide for yourself.

Click Here "STUDY OF MOTORCYCLE OILS" (https://www.amsoil.com/lit/G-2156.pdf?zo=1471012)

JUST RELEASED -Updated June 2009
No hype, just facts.


How do we get some of this oil?

[e-flores]

How do we get some of this oil?

either find a dealer who sells it or order it from modernsynthetics.com, which i highly recommend because they are a sponsor!

[balaormiga]

either find a dealer who sells it or order it from modernsynthetics.com, which i highly recommend because they are a sponsor!

Just thought I'd give them an excuse for a shameless plug!! But I will order some.

[Mikejr879]

I'm surprised the study and you guys have not mentioned Repsol (4T Racing Fully Synthetic Motor Oil - 10W40 /10W50) ... Is it no good or what?

[balaormiga]

I'm surprised the study and you guys have not mentioned Repsol (4T Racing Fully Synthetic Motor Oil - 10W40 /10W50) ... Is it no good or what?

I believe someone mentioned 4T in their comments.

[Modern Synthetics]

I personally do not doubt it is a good if not superior oil. Though I understand doubts revolving around who funded the study, that in itself, would not dissuade me. Nearly every product on the market making claims against their competitors does so with data funded by or performed within their own labs. ( I was a research Chemist for 18 years and have 17 US Patents).

Generally any product that resorts to independent dealers for their sales over, say an automotive franchise etc. charges more simply due to the method of distribution.

The Amway approach, for example, adds several levels of "profit". To hold the price within reason they resort to lower levels of quality and rely on their reps to hype the products back up to the quality of their competition, which is usually priced significantly lower.


My question- How much is Amsoil?

The distribution method is different than that of the big oil companies but the price is not higher. Depending where you purchase Amsoil, the retail price for 10W/40 motorcycle oil is generally in the $10.50 - $11.00 per quart range. It is usually priced about the same as or lower than other oils that are true synthetics yet it outperforms the oils of those same competitors.

[JRMMiii]

I'm wondering where the prices come from then... they wholesale? M1 is around $9/qt.

[ReconRat]

I'm surprised the study and you guys have not mentioned Repsol (4T Racing Fully Synthetic Motor Oil - 10W40 /10W50) ... Is it no good or what?

From stuff I've read about Repsol, it's quite good for the price. I've been watching for some Repsol 10W40 at the Pony, so I can try it, but it's always sold out.

[Modern Synthetics]

[quote=JRMMiii;298846]I'm wondering where the prices come from then... they wholesale? M1 is around $9/qt.[/quote

The last shop I was in that had Mobil motorcycle oils was selling the 10W/40 Racing 4t for over over $13 a quart and the 20W/50 V-Twin for over $12.

[JRMMiii]

http://matrixsyntheticoils.com/store/page110.html#463

$54 for 6 quarts... making it $9/qt. With shipping+tax from that site...it makes it around $11/quart.

I can't find AutoZone or Advanced Auto Prices on 4T and VTwin oils specifically, but last time I was there it was < $10/qt.

Regardless of pricing, that didn't address my question of how the 'study' shows Mobil 1 costing more than Amsoil. Are we comparing apples to apples? Retail to retail? Wholesale to wholesale?

I want the out of pocket cost for both. Including tax, shipping, and any other hidden fees/junk. That's the comparison. How much money, out of my pocket will each cost me?

[Modern Synthetics]

How do we get some of this oil?

If you are in or around Columbus you want to find a retailer you can use this link to locate one "Amsoil Retailers" (http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=101378521874072850462.00046e532fd7780391ac5&z=9) You can have it delivered to your home by ordering online www.modernsynthetics.com (http://www.modernsynthetics.com) or by telephone 800-956-5695. If ordering by telephone please be sure to mention referral #1471012. This will ensure that Ohio Rider's Sponsor, Modern Synthetics, receives credit for your purchase. If you have any questions please feel free to give me a call. 740-393-2453

[Desmo-Brian]

Hmmmm... Amsoil dealer/rep showing an Amsoil funded "test" from a "independent lab" (Funded by Amsoil) and they just so happen to come up a winner...

Thing is really simple. At the track, we have seen time and time again, MANY oils come up as being great under severe conditions. SAE test in a controlled environment are fine and dandy and show that a few of those oils are actually really close in key wear tests, if not better.

But again, at the track and under severe use, oils like Maxima, Repsol, Motul, ELF, Royal Purple, etc. are all showing signs that they hold up and perform well in conditions not typically seen by the average rider. Afterall, real world tests that are performed at the track may show a tendency to be overkill for street use, but are great examples of if it works at the track, it will work for the street...

Amsoil is rarely if ever seen at the track in top shelf competition. Sure, many guys run it and you can find examples of sponsored teams that get the oil and get paid to run it, but it is the top privateers that have to make sure their stuff stays together to have a chance to make money by winning. Guys at the WERA National level are a great measuring stick as to what works well.

Robert Jensen, Vesrah, Knapp, Chapman (Get well soon, Zak!), TVR, etc. all are top teams and riders that make a shit pile of money through contingency payouts and they need their bikes to perform and stay together for every event. If they have mechanicals, they aren't making money and that won't do. Of all the top guys, none run Amsoil...

Now, not saying Amsoil isn't good. It certainly is. But, to say it is the best is a stretch because I am sure there are tests that can be done to show it isn't the best in key areas. There are TONS of really great oils to choose from. Maxima, Motul, Bel Ray, Honda, YamaLube, Amsoil, Spectro, etc., etc., etc. For every oil, you will find a group of people that will swear by it and a small % that will say it is crap. That's with anything that really is good. But think about this. OEMs use oils that meet what they look for in terms of wear and tear in the motors they build. BMW doesn't have Amsoil on their approved oil list, for example... There are many examples against and for any name brand oil out there. My philosophy is if it has worked for you, keep using it.

We've used Maxima, ELF, Repsol, and Motul. Any of those three have proven themselves to us when we were racing and from what I have seen in other race bikes out there. We've used Honda's stuff before with success and even Royal Purple, but we never had a motor torn down to see the results.

The others? No bluing of key places and no wear issues shown. More importantly, with these liter bikes and how hard they are on oil, Repsol and Motul have shown to be great under these guides we look for in an oil. But, understand that others are using other name brand oils, too with GREAT success and similar results.

Use what works. All these fancy tests and sales pitches are just that - sales pitches. If it works, use it.

[Desmo-Brian]

Prices are going to vary slightly, but if an oil is $9-$13, it is what I would call comparable.

Amsoil is what, $11 a liter/Qt? Repsol is $11-$13 depending where and who you get it from.

$2 a Qt and having a total of $6-$8 difference isn't going to be an issue to a guy with a bike. They change their oil much more often than car guys do and the cost of operating a motorcycle is far less than a car so, $12-$16 a year difference in what they buy isn't a big deal...

It's like arguing that paying $.20 a gallon more for a bike fill up is a big deal and that you should use Brand X gas instead of paying more at Brand Y...:rolleyes:

[JRMMiii]

Saving $10 isn't the reason I'm asking the question.

[Modern Synthetics]

I'm surprised the study and you guys have not mentioned Repsol (4T Racing Fully Synthetic Motor Oil - 10W40 /10W50) ... Is it no good or what?

Not sure if Repsol and Mobil 1 are the same but Mobil 1 Racing 4t was in the study under the 10W/40 group and Mobil 1 20W/50 V-twin was included as well in the 20W/50 group. Mobil 1 oils are good oils but Amsoil still outperformed the Mobil 1 oils in several categories.

[Modern Synthetics]

http://matrixsyntheticoils.com/store/page110.html#463

$54 for 6 quarts... making it $9/qt. With shipping+tax from that site...it makes it around $11/quart.

I can't find AutoZone or Advanced Auto Prices on 4T and VTwin oils specifically, but last time I was there it was < $10/qt.

Regardless of pricing, that didn't address my question of how the 'study' shows Mobil 1 costing more than Amsoil. Are we comparing apples to apples? Retail to retail? Wholesale to wholesale?

I want the out of pocket cost for both. Including tax, shipping, and any other hidden fees/junk. That's the comparison. How much money, out of my pocket will each cost me?


I'm sure the study was comparing retail pricing but I have no idea where they got the prices from. If you really want to know you could probably call Amsoil to find out.

I don't handle shipping charges so I can't tell you how much it would be to your door. If you really want to know how much it would cost you to get 6 quarts of Amsoil shipped to YOUR door you could go to www.modernsynthetics.com (http://www.modernsynthetics.com) and put the six quarts in the shopping cart and follow through the checkout process until it shows you the cost with shipping and taxes. Then close it out if you don't want to make the purchase.

[JRMMiii]

I did, but I don't want to give my e-mail or "setup and account" to purchase.

I just wanted to know what tax on 6 quarts of MCFQT-EA SAE 10W-40 Synthetic Motorcycle Oil: (1) quart bottle x 6 was to zip code 44035 - I can add that to the $62.10 total.

But these costs make me call the study into question because the one chart doesn't accurately reflect retail prices? It's like someone went to the most expensive retailer for prices, and then found the absolute lowest cost AMSoil... that's my qualm. And if the price chart isn't accurate, then what other data got massaged?

[exSRAaron]

:violin:

[balaormiga]

I did, but I don't want to give my e-mail or "setup and account" to purchase.

I just wanted to know what tax on 6 quarts of MCFQT-EA SAE 10W-40 Synthetic Motorcycle Oil: (1) quart bottle x 6 was to zip code 44035 - I can add that to the $62.10 total.

But these costs make me call the study into question because the one chart doesn't accurately reflect retail prices? It's like someone went to the most expensive retailer for prices, and then found the absolute lowest cost AMSoil... that's my qualm. And if the price chart isn't accurate, then what other data got massaged?


All the comments made to date have merit. As I have mentioned before just because the study was funded by Amsoil does not invalidate it. Every oil manufacturer in the study can contest the results if they feel they are significantly off. Every manufacturer, whether it be P&G, Loreal, Unilever, Ford, Chevy etc. funds studies and if the results look good for them they market the heck out of it. If the results do not look good they just don't say anything about it.

Amsoil is no different. However, the distribution channels Amsoil uses would in my opinion add cost.

Lizards comments mirror my own in that under real world riding conditions I bet any of the top oils are going to be comparable so pick the one that is the most convenient to purchase. Price is not that relevant in the grand scheme of things. $4-$5 per oil change is not much given that is about 2 gallons of gas.

It has been my experience that instruments can often quantify differences that the consumer, or their machine, can not.

[aracnid007]

I changed the oil in both my bikes a couple weeks ago. I wanted to switch them both to synthetic, and run a heavier oil in the Shadow, as the top-end makes allot of noise when hot (common Shadow problem I'm told). I also wanted to find something locally, that would be on the shelf when I wanted it. After some comparison shopping I ended up buying Mobil 1 4T 10w40 for both bikes. I was looking at the Amsoil, but my local dealer only had 3 quarts on the shelf. Like I said, local availability was a main concern. So far so good. The Shadow is much quieter (probably due to heavier weight) and the Interceptor seems to like the Mobil 1. We'll see at the next oil change. The Honda oil I put in the Interceptor at 500 miles came out "milky" looking at 3000. Didn't like that at all.

[SAMBUSA]

Wow, tough crowd for a board sponsor :nono:

[JRMMiii]

YouTube - The Beatles - Can't Buy Me Love (Live)

Thats why I like the board. The admins/mods don't censor us so board members are free to form their own opinions about a sponsor. While I'm sure everyone appreciates the sponsorship, it would all be a sham if we weren't allowed open and honest dialogue, critique, and rebuttals regarding what the sponsor is promoting.

[Mikejr879]

Ahh I Love Democracy !!

[Mikejr879]

From stuff I've read about Repsol, it's quite good for the price. I've been watching for some Repsol 10W40 at the Pony, so I can try it, but it's always sold out.


I tried to order the 10w40 from sportbiketrackgear.com they said its back ordered till October. Then I went to Iron Pony, they said the same. So I decided to purchase the 10w50. Not much of a difference... uhh and got a free Repsol T-Shirt... now I feel like a dork :D

[Modern Synthetics]

I changed the oil in both my bikes a couple weeks ago. I wanted to switch them both to synthetic, and run a heavier oil in the Shadow, as the top-end makes allot of noise when hot (common Shadow problem I'm told). I also wanted to find something locally, that would be on the shelf when I wanted it. After some comparison shopping I ended up buying Mobil 1 4T 10w40 for both bikes. I was looking at the Amsoil, but my local dealer only had 3 quarts on the shelf. Like I said, local availability was a main concern. So far so good. The Shadow is much quieter (probably due to heavier weight) and the Interceptor seems to like the Mobil 1. We'll see at the next oil change. The Honda oil I put in the Interceptor at 500 miles came out "milky" looking at 3000. Didn't like that at all.

If you get to Columbus area try one of these AMSOIL RETAILERS (http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=101378521874072850462.00046e532fd7780391ac5&z=9). They usually stock plenty of the motorcycle oils.

[Modern Synthetics]

If any of you patronize a dealer that does not carry Amsoil and you would like to see it on their shelves, please have them contact Modern Synthetics. I would be happy to set them up with an account. They do not have to pay a dime to get set up and there are no buy-ins or quantity requirements involved. Let them know that free delivery is part of the service I provide if I can work them into one of my bi-weekly or monthly routes. This is huge to most dealers because oil is expensive to ship and after freight charges there is no profit to be made on the oil. Spread the word - MODERN SYNTHETICS!!!!

[serpentracer]

ok I have a question. the price chart per ounce has amsoil at .29 per ounce. right about in the middle of the price range. so how come your oil cost more than all of the other brands on that chart?
I wanted some amsoil until I seen the $15/quart price tag.:rolleyes:

I'm very surprised to see that mobil 1 racing 4T did so well. I just tried that oil and I noticed a few things about it I don't like.
for one it's really cloudy and dirty looking straight out of the jug compared to Repsol Sintetico. and smells like oil with 5k miles on it straight from the jug. it's been in for less than a 1k miles and it's already dirty dark brown. something repsol never did. I could change that stuff at 4k miles and it was still cleaner.
and now I keep hitting N when shifting to 2nd.
I am planing on getting it back out and going back to Repsol sintetico. it's the same price anyway.

[serpentracer]

im sure amsoil paid for the study and money steers results. im not gonna continue to fight about oils, but i will say that many many people run rotella including myself with zero problems. good luck with the sales

ehh. using rotella, a motor oil designed for very low revving diesel engines in a high revving high heat engine in a motorcycle isn't the smartest thing.
that's just fucking stupid honestly.

[ninjascott]

What does it take to become a dealer?

[Desmo-Brian]

If any of you patronize a dealer that does not carry Amsoil and you would like to see it on their shelves, please have them contact Modern Synthetics. I would be happy to set them up with an account. They do not have to pay a dime to get set up and there are no buy-ins or quantity requirements involved. Let them know that free delivery is part of the service I provide if I can work them into one of my bi-weekly or monthly routes. This is huge to most dealers because oil is expensive to ship and after freight charges there is no profit to be made on the oil. Spread the word - MODERN SYNTHETICS!!!!

You are saying that dealers like the big ones in our area pay shipping on oil? The dealers I know have their oils ordered from TR and PU and usually have it all on big orders or are at a point in the way they buy that they do not pay shipping...

So most isn't a good comment to be making here...

[balaormiga]

You are saying that dealers like the big ones in our area pay shipping on oil? The dealers I know have their oils ordered from TR and PU and usually have it all on big orders or are at a point in the way they buy that they do not pay shipping...

So most isn't a good comment to be making here...


Boy you're a rough one to please! I'd hate to catch you on a bad day.

[Desmo-Brian]

Boy you're a rough one to please! I'd hate to catch you on a bad day.


I just am not a fan of snake oil salesmen. I think Amsoil is a legit oil to use and a great choice if you feel it works for you, but for the guy to keep pedling the stuff and saying things that just are not true makes me somewhat feel he's not a good salesman and that offends me as it is the profession I am in...

Buy what you feel is best. Bottom line...

[Modern Synthetics]

ok I have a question. the price chart per ounce has amsoil at .29 per ounce. right about in the middle of the price range. so how come your oil cost more than all of the other brands on that chart?
I wanted some amsoil until I seen the $15/quart price tag.:rolleyes:

I'm very surprised to see that mobil 1 racing 4T did so well. I just tried that oil and I noticed a few things about it I don't like.
for one it's really cloudy and dirty looking straight out of the jug compared to Repsol Sintetico. and smells like oil with 5k miles on it straight from the jug. it's been in for less than a 1k miles and it's already dirty dark brown. something repsol never did. I could change that stuff at 4k miles and it was still cleaner.
and now I keep hitting N when shifting to 2nd.
I am planing on getting it back out and going back to Repsol sintetico. it's the same price anyway.

$15 a quart? Holy Cow! I'm not sure where you saw Amsoil 10W/40 motorcycle oil for $15 a quart but I do know of several retailers around Columbus that sell the Amsoil 10W/40 motorcycle oil in the $10.35 - $12.00 a quart range. Check them out "AMSOIL RETAILERS COLUMBUS (http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=101378521874072850462.00046e532fd7780391ac5&z=9)". Individual shops set the prices and many charge a bit more than suggested retail in order to make it worthwhile to stock Amsoil. The profit margin on Amsoil is not nearly as high as most oil on the shelf. Retailers carry Amsoil products because customers request it and they want to provide customers with the products they desire, not because of large profits. These retailers are providing a service by making Amsoil readily available through the long retail hours that their stores are open. During that time they are incurring costs. Please keep that in mind when shopping for Amsoil products.

[Modern Synthetics]

You are saying that dealers like the big ones in our area pay shipping on oil? The dealers I know have their oils ordered from TR and PU and usually have it all on big orders or are at a point in the way they buy that they do not pay shipping...

So most isn't a good comment to be making here...

Please keep one thing in mind, I am an Amsoil dealer. Therefore I am talking about Amsoil. I am not talking about other oils and the large distributors because you cannot buy Amsoil through TR or PU. I say "most" dealers in regards to getting Amsoil to their shop. There are many great Amsoil dealers out there that do deliver and others that will set retailers up with an Amsoil account and not provide any service including delivery. Therefore, the retailer would have to pay shipping.

If you are a salesman then you should understand the idea of business sponsorships on Ohio Riders. Most sponsors join in order to raise awareness about a product or service through networking. One part of this networking would be responding to posts in that sponsors own threads. If it offends you that a sponsor would reply to posts in their threads then you should probably avoid all threads from sponsors because there is a good possibility that they may be trying to promote a product or service.

It offends me when YOU get on a thread about AMSOIL and YOU assume that I am talking about other oils and distributors and then YOU call ME a liar in other words. I am not on here slandering other oils or making false claims about Amsoil. If you have any constructive dialogue that pertains to this thread please share. If not, please stop slandering me and avoid my threads. I will continue to respond to posts in Modern Synthetics threads about a great oil, Amsoil. Please think about what thread you are on before you make false assumptions and start telling people that I am "saying things that just are not true."

[Modern Synthetics]

What does it take to become a dealer?

It depends what type of dealer you are referring to. Are you interested in selling Amsoil products through a retail store or are you interested in starting your own business and setting up other dealers, retailers and commercial accounts. Please give me a call and we can discuss it.

[serpentracer]

$15 a quart? Holy Cow! I'm not sure where you saw Amsoil 10W/40 motorcycle oil for $15 a quart but I do know of several retailers around Columbus that sell the Amsoil 10W/40 motorcycle oil in the $10.35 - $12.00 a quart range. Check them out "AMSOIL RETAILERS COLUMBUS (http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=101378521874072850462.00046e532fd7780391ac5&z=9)". Individual shops set the prices and many charge a bit more than suggested retail in order to make it worthwhile to stock Amsoil. The profit margin on Amsoil is not nearly as high as most oil on the shelf. Retailers carry Amsoil products because customers request it and they want to provide customers with the products they desire, not because of large profits. These retailers are providing a service by making Amsoil readily available through the long retail hours that their stores are open. During that time they are incurring costs. Please keep that in mind when shopping for Amsoil products.

everywhere I've seen it being sold wanted that much for it though.:confused:
I just still don't understand why any oil is anything more than $5 a quart. it just seems like such a rip off.

[Desmo-Brian]

Please keep one thing in mind, I am an Amsoil dealer. Therefore I am talking about Amsoil. I am not talking about other oils and the large distributors because you cannot buy Amsoil through TR or PU. I say "most" dealers in regards to getting Amsoil to their shop. There are many great Amsoil dealers out there that do deliver and others that will set retailers up with an Amsoil account and not provide any service including delivery. Therefore, the retailer would have to pay shipping.

Your comment was that what you offered was free shipping. You then stated that was a savings that most dealers do not get from when they order oil period. You didn't mention names per say, but saying that "This is huge to most dealers because oil is expensive to ship and after freight charges there is no profit to be made on the oil", you hinted or suggested that "most" dealers pay for oil to be shipped. Now it is simply Amsoil products that they may or may not pay shipping on. I guess you are saying that most Amsoil distributors sell the oil and charge freight/shipping so, most Amsoil oil is probably a little higher due to the dealers having to pay extra costs involved. That seems counter productive and tough on "most" dealers that carry your product. Wouldn't Amsoil want there to be some consistency in regards to what is charged to retailers?

If you are a salesman then you should understand the idea of business sponsorships on Ohio Riders. Most sponsors join in order to raise awareness about a product or service through networking. One part of this networking would be responding to posts in that sponsors own threads. If it offends you that a sponsor would reply to posts in their threads then you should probably avoid all threads from sponsors because there is a good possibility that they may be trying to promote a product or service.

One thing that needs to be expressed here is that yes, you are a site sponsor, but you have a duty to be completely honest with people. I never stated Amsoil sucked or stated that you are a bad guy. As expressed by others here, you have some hurdles to jump to prove your value. You are a representative of the product, but not in the way that is typical in the industry. An Amsoil rep can be a guy with a mower in his garage and a sign in his yard. An Amsoil rep can also be a guy that drives all over and actually reps the product. Point is that it is known as to how you can become a dealer and a rep.

I'm not offended when you respond. I don't care. But, just be careful when telling people about how dealers get stuff. You are being a bit more clear about the fact that you were saying it was Amsoil only that MOST dealers pay freight and shipping. That answers a few guys' questions about why the cost is higher at other places for the same product. They are probably trying to incur a profit and if they are as you stated "after freight charges there is no profit to be made on the oil" and it is Amsoil you are saying is what you were referring to, I understand now. I wouldn't want to bring in something with zero profit, either. I was misreading your comment and thus, my reasoning for responding because "MOST" dealers that are out there are not paying freight for oil... from other companies...


It offends me when YOU get on a thread about AMSOIL and YOU assume that I am talking about other oils and distributors and then YOU call ME a liar in other words. I am not on here slandering other oils or making false claims about Amsoil. If you have any constructive dialogue that pertains to this thread please share. If not, please stop slandering me and avoid my threads. I will continue to respond to posts in Modern Synthetics threads about a great oil, Amsoil. Please think about what thread you are on before you make false assumptions and start telling people that I am "saying things that just are not true."

Slandering isn't occurring here. I took your comment about most dealers paying freight on oils as being towards other oil companies. You cleared it up by saying Amsoil is the oil company that most dealers pay freight on. That's something you are experienced with. I know the other companies and the deals the guys like PU and TR make with chemicals. You were being vague and you cleared it up.

I will say that using a lab test and a test funded by you guys makes the others look bad in comparison. That's a bit of saying the others aren't as good. But, they make claims that are probably also vague as a lot of companies will use the same methods or pull certain categories they excel in to market their product. I also never said anything opposing the great oil comment even about Amsoil. But, you read my tone and feel I am against Amsoil when in fact, I stated if it works for you as a customer, it is what you should stick with. That's with any top shelf synthetic.

Glad you cleared up the freight comment. Sorry I misread it.

[Modern Synthetics]

everywhere I've seen it being sold wanted that much for it though.:confused:
I just still don't understand why any oil is anything more than $5 a quart. it just seems like such a rip off.

The retailers selling at those prices are probably paying freight charges to have Amsoil delivered to their store. Therefore, they need to charge more than Amsoil retailers that have an Amsoil dealer that delivers to the store free of charge.

Most of the top quality, true synthetics oils out there have base stocks blended from pure chemicals. They are also designed with special additive packages tailored for motorcycle applications. Making an oil this way is more expensive than refining an oil to remove a certain amount of impurities and then adding the proper additives. I think that even the Amsoil critics out there would agree that a full synthetic oil is a better lubricant than a conventional petroleum oil. I'm sure there are many $5 a quart oils out there that will do the job for people. It all boils down to what you want out of an oil and whether you are willing to pay a bit more for a better oil.

[serpentracer]

well see though how do you know the oil is even worth the extra money. I mean as even that study has shown us, just because it's a synthetic name brand oil doesn't mean it's worth a crap.
ps, I've seen a badly damaged low mileage engine that used royal purple oil. I kind of figured that stuff wasn't worth a crap just because of that. but now with a little scientific testing I recon I was right.

looks like my feeling about Valvoline oil has also been proven right. it's just a standard dino oil that is out performing synthetics.

[Likwid]

I dunno, I put Amsoil in my bike and it seems to like it better *shrug*

I'll truly know if I change the oil soon and she starts hating me...